The Art Institute of Chicago hired the IMA Lab to design and develop an in-gallery iPad kiosk application called LaunchPad for their European Decorative Arts galleries. LaunchPad provides an informative and engaging experience for visitors while offering a flexible design for expanding content. Installed in the same space as the objects themselves, the iPads’ placement allows visitors to further their understanding and engagement with the objects on display. LaunchPad contains engaging and interactive multimedia resources that bring three-dimensional objects to life.
The IMA Lab designed a custom interface to align with the Art Institute of Chicago's brand while keeping in mind that the interface would grow and evolve over time, both with additional content and by featuring objects from a vast array of areas in the museum’s collection. The app is object-centric and broken down into a Cluster and Chronological Attract Screen, Guided Tours, Related Stories, 360 Rotates, and an About the Object section. The end result is a beautifully crafted interactive experience that gives visitors behind-the-scenes glimpses into context and conditions of the production of works of art on a custom platform rooted in improving the gallery experience.
In addition to the in-gallery kiosk, the IMA Lab developed a content authoring platform that allows content editors to view the application in their browser before it goes live in gallery.
Since its successful launch, the app has also been installed in the Ancient, Roman, and Byzantine Art galleries and a museum-wide installation is anticipated.