Design, Development, Research
TourML & TAP are a toolkit supporting museum mobile experiences. This project enables the development of tools and a specification for building, sharing and preserving mobile tours that can be used by museums of all types and sizes to create and deploy mobile experiences. The end goal is to deliver mobile standards and open-source tools for the benefit of the entire cultural technology community.
This project is funded, in part, by a grant from the U.S. Institute of Museum and Library Services.
In the summer of 2009, the IMA Lab designed and developed a mobile tour platform called TAP. TAP made its public debut in October, 2009 with the opening of the museum’s major exhibition Sacred Spain. Designed to be displayed on iPod Touches available for rent in the museum, TAP features familiar stop based navigation and presents users with high quality video, zoomable imagery, audio interviews with curators and designers, as well as interactive polls about visitor experience. The IMA Lab has since launched numerous TAP tours designed and developed for major exhibitions.
Behind the scenes, TAP leverages a Content Management System which allows authors to create tour content in the same tool used for authoring websites. The underlying software then, automatically builds deployable platform-neutral tour bundles which can be installed on a variety of devices. Since 2009, we've built numerous TourML driven applications for both the mobile web and iOS.Launch Site